SPACE99 | The Spa Experience experience


A futuristic project, an experimental wellness program conceived by Andrea Bovero and realized by LIFEXCELLENCE thanks to the precious contribution of leading companies in the international wellness market, under the patronage of the World Spa Organization.

An exclusive Temporary Spa set up in the most important international trade fair, in one of the most important points of passage and visibility: the junction mall between the new pavilions (28 and 29) of the Bologna Fair.

The number 9 is the symbol of the turning point, of the change, of the momentum towards the future.
SPA Academy

A location of excellence: Bologna Fiere - The Mall

With more than 50 years of experience and an area of over 200,000 square meters, Cosmoprof Worldwide Bologna is the most important international fair dedicated to all sectors of the cosmetic industry.
Cosmoprof has always been synonymous with innovation and excellence, capable of conveying important ideas and suggestions for the entire beauty & wellness supply chain. Here fashions are born and new products are launched: the ideal place to find out what is new in the market, but above all what will trend.
The new exhibition halls develop along a strongly identifying axis of interconnection, in which the exhibition areas become spaces full of green areas that give naturalness to the entire complex and spaces for "street food".
Here stands the new large mall of approach to the exhibition areas, a multifunctional space characterized by a winter garden and places for relaxation and rest, where vegetation becomes a sensory fil rouge designed for spatial and perceptive comfort of visitors.
This is the scenario of SPACE99 | The Spa Experience.



SPACE99: an unmissable opportunity to promote your brand

Cosmoprof Worldwide Bologna is the most important platform of the system "beauty&wellness made in Italy" that records increasing numbers in the active participation of major international players.

SPACE99 | The Spa Experience is an extraordinary promotional opportunity, which offers partners the opportunity to present their products in a Temporary Spa of great scenic effect. Contextualized products that become an integral part of an unforgettable experience that visitors will live in all its fullness, guided by experienced professionals.

An extraordinary visibility in a unique emotional context, which enhances the brands and brings companies in direct contact with visitors, building indelible consumer experiences under the banner of Italian excellence and well-being to three hundred and sixty degrees.
SPACE99 | The Spa Experience is the new dimension of product placement, where the brand experience meets the new frontiers of wellnesstainment.

Lifexcellence - SPA your business